Dress as a Reflection of Social Identity and Differentiation in the Soviet Cinema in the 1950s-1980s

  • Kateryna Novikova
Keywords: Soviet, Fashion, Identity, LIfestyle, Film Studies

Abstract

The paper is based on the visual and sociological interpretation of the specific element of the Soviet everyday life within the period from 1950s till 1980s. From the very beginning, clothing styles and images were used by Communist authorities to impose some important ideological trends on society. There was collectivism, modesty, simplicity, unselfishness, obedience, respect for authority, and hard work in addition to a variety of features of Soviet morality, as well as even more controversial Soviet ideas. Popular culture in the Soviet Union, especially cinema and television, contained both entertainment and propaganda in different proportions. The presented analysis of stories from the selected Soviet movies concerns the specific perspective of the social identity creation, lifestyle construction and imitation strategies of the common Soviet citizens. Social differentiation within clothing styles as symbols of status is shown rather frequently in the movies, especially in the earlier period, as a way to delineate social and moral borders between working class, on the one side, and intelligentsia, on the other.

Author Biography

Kateryna Novikova

Kateryna Novikova, PhD in Sociology of Contemporary Societies (John Paul II Catholic University of Lublin, Poland), MA in Central European History (Central European University, Budapest, Hungary). Research interests include sociology of work and creativity, lifestyles and leisure, networking and new media discourses as well as the issues of the postsocialist and post-Soviet social and cultural capital.

Published
April 30, 2018
How to Cite
Novikova, K. (2018, April 30). Dress as a Reflection of Social Identity and Differentiation in the Soviet Cinema in the 1950s-1980s. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 11(1), 67-78. Retrieved from http://ojs.meccsa.org.uk/index.php/netknow/article/view/529