BOURDAA, M. This is not Marketing. This is HBO: Branding HBO with Transmedia Storytelling. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, [S. l.], v. 7, n. 1, 2014. DOI: 10.31165/nk.2014.71.328. Disponível em: https://ojs.meccsa.org.uk/index.php/netknow/article/view/328. Acesso em: 29 apr. 2026.