Transmediating Tim Burton’s Gotham City: Brand Convergence, Child Audiences, and Batman: The Animated Series

  • Mathew Freeman University of Nottingham

Abstract

During the early 1990s, Batman, a highly valued media franchise, was an ever-expanding phenomenon, with franchise owner Warner Bros. having reinvigorated the property with Batman (Tim Burton, 1989). This article will examine the subsequent six-year period of its franchise production, using Batman as a case study for exploring the ways in which distinct versions of a fictional character – each constructed under different creative contexts with differing artistic sensibilities, aimed at varying groups of audiences across media – became the combined products of brand convergence across each media iteration, a concept that was crucial to the transmediality of Batman as both commercial brand and fictional storyworld.

Published
April 4, 2014
How to Cite
Freeman, M. (2014, April 4). Transmediating Tim Burton’s Gotham City: Brand Convergence, Child Audiences, and Batman: The Animated Series. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 7(1). https://doi.org/https://doi.org/10.31165/nk.2014.71.329