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  3. Vol. 7 No. 1 (2014)

Vol. 7 No. 1 (2014): Branding TV: Transmedia to the Rescue

Networking Knowledge: Branding TV: Transmedia to the Rescue. The issue cover pictures a family watching TV.

Guest Editor: Benjamin W. L. Derhy Kurtz

DOI: https://doi.org/10.31165/nk.2014.71
Published: April 7, 2014

Editorial

  • Introduction: Transmedia Practices: A Television Branding Revolution
    Benjamin W. L. Derhy Kurtz
    • PDF

Articles

  • Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D.
    Leora Hadas
    • PDF
  • This is not Marketing. This is HBO: Branding HBO with Transmedia Storytelling
    Melanie Bourdaa
    • PDF
  • Selling Across the Spectrum: The Multiplatform Brand Flows of Heroes
    Erin Giannini
    • PDF
  • Transmediating Tim Burton’s Gotham City: Brand Convergence, Child Audiences, and Batman: The Animated Series
    Mathew Freeman
    • PDF
  • Investigating the Practice of Television Branding: An Afterword on Methodology
    Sam Ward
    • PDF

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Networking Knowledge: Journal of the MeCCSA Postgraduate Network ISSN: 1755-9944

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