Media, Communication and Cultural Studies Association
MeCCSA Home
OJS Home
Announcements
Current
Archives
Search
About
About the Journal
Editorial Team
Submissions
Contact
About this Publishing System
Home
/
Archives
/
Vol. 7 No. 1 (2014)
Vol. 7 No. 1 (2014): Branding TV: Transmedia to the Rescue
Guest Editor: Benjamin W. L. Derhy Kurtz
DOI:
https://doi.org/10.31165/nk.2014.71
Published:
April 7, 2014
Editorial
Introduction: Transmedia Practices: A Television Branding Revolution
Benjamin W. L. Derhy Kurtz
PDF
Articles
Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of S.H.I.E.L.D.
Leora Hadas
PDF
This is not Marketing. This is HBO: Branding HBO with Transmedia Storytelling
Melanie Bourdaa
PDF
Selling Across the Spectrum: The Multiplatform Brand Flows of Heroes
Erin Giannini
PDF
Transmediating Tim Burton’s Gotham City: Brand Convergence, Child Audiences, and Batman: The Animated Series
Mathew Freeman
PDF
Investigating the Practice of Television Branding: An Afterword on Methodology
Sam Ward
PDF
User
Login
Register
Journal Content
Search
Submission
Make a Submission
Information
For Readers
For Authors
For Librarians
Current Issue